Selling Just Add Ice® Orchids

Is Your Floral Department Ready for Mother’s Day?

cwelch@greencirclegrowers.com (Just Add Ice) — Thu, 19 Apr 2018 13:00:00 GMT

It’s no secret that Mother’s Day is the biggest flower gifting holidays of the year—and for good reason!

Moms deserve year-round special treatment for all they do. And most of us are willing to give top dollar to make the day memorable.

The average shopper spent $186 in 2017, a record high, according to the National Retail Federation. Greeting cards and flowers still top the list of the most popular items, with nearly 78 percent of survey respondents saying they planned to buy a card and nearly 69 percent planning to buy flowers.

Is your floral department ready for them? Here are a few tips to help you make the most of Mother’s Day.

Phalaenopsis Orchid Buying Trends

estefanski@greencirclegrowers.com (Just Add Ice Orchids) — Thu, 22 Feb 2018 11:30:00 GMT

It’s a basic truth of doing business: the more you know about your customer base, the better you can make decisions to serve them. Our 2017 consumer report uncovered several key findings that can give retailers the insights they need to better sell Phalaenopsis orchids to their customers.

Here are a few of the biggest questions the report answered and how you can use this information in your wholesale sales.

6 Retail Trends to Give Your Store A Competitive Edge in 2018

cwelch@greencirclegrowers.com (Just Add Ice) — Fri, 05 Jan 2018 12:12:00 GMT

A new year brings about new trends — and the retail industry is no exception.

In order to capture and keep your customers’ attention in the coming year, you need to make sure your store is keeping up with the competition. By staying on top of what customers really want out of their shopping experience, you can build brand loyalty and enjoy a thriving retail business in 2018.

Here are six retail trends you should know about for the coming year.

Tis the Season for Selling Orchids: Holiday Floral Insights for Retailers

cwelch@greencirclegrowers.com (Just Add Ice) — Thu, 09 Nov 2017 12:30:00 GMT

With the winter holiday season just around the corner, it’s time to prep your store for an influx of floral shoppers. Beautiful and low-maintenance potted plants like orchids make the perfect hostess gift and don’t require a lot of extra fuss. Not only will shoppers be looking for a high-quality plant to give as a gift, but they also may be interested in purchasing extra plants to spruce up their homes before holiday guests arrive. Making sure your store is stocked and ready for holiday flower shoppers ensures this really will be the most wonderful time of the year.

Choosing the Right Wholesale Floral Supplier

cwelch@greencirclegrowers.com (Just Add Ice) — Thu, 03 Aug 2017 12:30:00 GMT

Your relationship with your floral supplier is an important one to get right. You need to know you can count on them to get your order correct and provide the quality you deserve. However, narrowing down your options can be especially difficult if you don’t necessarily know what to look for when choosing a wholesale floral supplier.

5 Creative Ways to Boost Floral Sales At Your Store

cwelch@greencirclegrowers.com (Just Add Ice) — Thu, 29 Jun 2017 12:35:00 GMT

It’s no secret that floral sales surge around the holidays. In fact, according to a recent Nielsen report on floral retail trends, nearly 33 percent of annual floral sales come from just five holidays, with Valentine’s Day and Mother’s Day as the unsurprising leaders.

6 Enticing Spring Window Displays

estefanski@greencirclegrowers.com (Just Add Ice Orchids) — Thu, 23 Mar 2017 12:30:00 GMT

As a storeowner, you already understand the importance of an enticing window display to get customers in the door. And even though we think orchids are beautiful enough to sell themselves, getting a little creative and crafty with a spring window display certainly doesn’t hurt. So, if you’ve been looking for inspiration to improve your window displays, you’ve come to the right place.

Here are six tips for creating eye-catching window displays this spring.

How to Boost Impulse Buys At Your Store

estefanski@greencirclegrowers.com (Just Add Ice Orchids) — Thu, 23 Feb 2017 13:30:00 GMT

Even if your customers are arriving at your store with a list of specific items, there’s still a good chance they’ll be leaving with something extra that just caught their eye. While these impulse buys are often small in price, increasing their frequency can have a significant impact on your bottom line over time. But how can you subtly encourage more impulse buys without turning off your customers?

Here are four simple tips you can incorporate to boost impulse buys at your store.

4 Marketing Ideas to Boost Floral Sales this Summer

estefanski@greencirclegrowers.com (Just Add Ice Orchids) — Tue, 12 Jul 2016 13:00:00 GMT

As the weather heats up, the sale of fresh flowers usually slows. People are spending more time outdoors, and the large holidays usually associated with flowers—Valentine’s Day, Mother’s Day, Easter and graduations—have long passed.

But just because people are enjoying blooms outdoors doesn’t mean sales of your floral products should take a hit. Check out these hot marketing ideas to boost floral sales this summer.

7 Places to Display Orchid Racks in Your Store

estefanski@greencirclegrowers.com (Just Add Ice Orchids) — Wed, 27 Apr 2016 12:30:00 GMT

One of the biggest benefits of stocking orchids in your store is the many versatile display options. Orchid racks make it easy to display several plants in a small amount of square footage, but they also allow for a low-maintenance transition if you decide to move your display to a different area of the store. And depending on the current season and your type of store, there are several great locations to place your racks and attract new customers.

Let’s look into a few different options.