When deciding which plants to stock in your floral department, you want to choose options that please your customers so you can move more merchandise. Many store owners shy away from stocking Phalaenopsis orchids because they’ve heard several perpetuated myths about the plants. Continuing to believe these myths can cause your store to miss out on a substantial revenue opportunity.
We’re here to challenge the misconceptions of orchid selling with a few indisputable facts. Here are five common myths about selling orchids, busted.
Myth No. 1: Orchids Aren’t in High Demand
The exotic nature of orchids makes them a popular flower to have in the home. They’re different from the typical grocery store plant, drawing customers to their unique quality.
Myth No. 2: Orchids Are Difficult to Grow
While their delicate appearance might make them seem overly complicated, orchids actually require very simple care. In fact, orchids tend to thrive the most when left primarily alone. Their watering schedule is particularly simple: just three ice cubes in the soil per week.
Myth No. 3: Orchids Only Bloom in the Spring
Though the natural lifecycle of an orchid does typically only yield blooms in late winter or early spring, our orchids are grown in facilities that allow your store to stock blooming orchids year round. The different bright and vibrant colors can even add to seasonal décor—your customers will be drawn to oranges blooms in the fall and purple blooms in the spring.
Myth No. 4: Orchids Are Hard to Maintain and Display
Perceived logistical complications are often one of the main reasons floral departments choose not to stock orchids. However, thanks to display racks, orchids actually take up significantly less space than similar 6-inch plants, which are normally housed on nesting tables. Display racks are also easy to maneuver, allowing you to rearrange your floral department quickly if needed. Thanks to orchids’ simple watering schedule, you won’t have to worry about your staff mismanaging care.
Myth No. 5: Customers Prefer Traditional Plants
Thanks to their space saving quality—orchids grow up, not out—and unique appearance, you’ll probably find your customers are more drawn to your orchid displays than those of your traditional plants. Since orchids come in more than 50 color varieties, they please different tastes and match a multitude of decors.
Before deciding whether your floral department should stock orchids, make sure your decision isn’t being influenced by myths. With their moderately higher price point, ease of care and space-saving display options, orchids can attract more customers and bring in more revenue per square foot than other similarly sized plants.
Contact Just Add Ice Orchids to get started.
