Even if your customers are arriving at your store with a list of specific items, there’s still a good chance they’ll be leaving with something extra that just caught their eye. While these impulse buys are often small in price, increasing their frequency can have a significant impact on your bottom line over time. But how can you subtly encourage more impulse buys without turning off your customers?
Here are four simple tips you can incorporate to boost impulse buys at your store.
1. Create a Show-Stopping Point of Purchase Display
If there’s a particular product you want to promote, a great point of purchase display is an absolute must. Creating a display that is eye-catching and perfectly placed in your store can help capture your customers’ attention when they are focused on other things. All of our bulk mini orchids are sold in our Flower Shop in a Box™ Point of Purchase shipper boxes for an all-in-one solution to creating an attention-getting display. Order here now or check out this post for more tips on how to make your point of purchase display as engaging and effective as possible.
2. Prominently Display Gift Cards
Grabbing a gift card to stick in a greeting card or present for a friend is a common impulse buy—but customers are far less likely to buy gift cards if they have to ask a cashier where to find them. Instead, prominently display gift cards to your store (and other local businesses and restaurants) near the front of the store by the registers. You may also consider having a gift card display near greeting cards to encourage customers to put two and two together.
3. Anticipate Customer Needs
Common replacement items like batteries or seasonal necessities like umbrellas are things customers often don’t remember they need until they see them. By anticipating their needs, your store can make sure the right items are in the right place at the right time.
4. Upsell by Pairing Similar Items
Another way to anticipate your customers’ needs is to preemptively do the work of pairing items that are commonly purchased together. For instance, if you have an orchid display in your store, you may consider including other items an orchid owner might need for reblooming or repotting—like gardening shears, bark media or fertilizer. This can also be an effective tactic for boosting impulse buys when upsell items are played near the checkout line to jog customers’ memories.
With a little strategy and planning ahead, you can make impulse buys an important part of your yearly revenue. Remember: a little can go a long way.
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